“The beginning of a new era for sports fans”

We at Genesis are proud to bring to you, a new culture for the first time in India, for team support. Fans can now find a "one-stop-shop" for a comprehensive range of products including team apparel, headgear, cheering articles and memorabilia.

In our efforts to ensure top of the line service and support to the teams and our partners we ensured visibility and availability of the branded merchandise for Delhi Daredevils and Kings XI Punjab in South Africa at the Stadiums in Cape Town, Johannesburg, Durban and at all the venues where the matches were played as well as through sports retail chains like Sneakers.

We have an in-house design studio and research division which works constantly to keep our range up-to-date